Q&As

Brown & Williamson Tobacco has launched a 75,000-piece direct mail test for its new cigarette Advance Lights. The mailing went out in December to known

The best marketing events create an experience in which consumers become so engaged that they drive the event’s momentum and its success. The challenge

Pop star Shakira will headline Delia’s spring campaign, gracing not only the cover of its catalog but a cross-promotional effort involving the teen marketer’s

IN PART 1 OF THIS ARTICLE (DIRECT, December 2001), I pointed out that the most effective way for a broker to acquire new business is to establish a corporate

ANYONE IN THE travel industry could tell you it was a worst-case scenario. Hideaways International was ready to drop a 500,000-piece prospect mailing,

A TEST COMBINING ISSUE WRAPPERS with prerecorded voice messages helped Business News Publishing realize a 5% to 8% increase in subscription renewals.

Equifax Debuts Online List Service Equifax Direct Marketing Solutions is offering an online list ordering and fulfillment service. Equifax List Select

New Lists Jim Pace The Jim Pace GM Parts Warehouse catalog features a line of aftermarket performance products from General Motors and other manufacturers.

Dec. 15, 2001 The Direct Marketing Association criticized the proposed Customs Border Security Act (H.R. 3129) on the grounds that it could hurt international