Q&As

A TEST COMBINING ISSUE WRAPPERS with prerecorded voice messages helped Business News Publishing realize a 5% to 8% increase in subscription renewals.

Dec. 15, 2001 The Direct Marketing Association criticized the proposed Customs Border Security Act (H.R. 3129) on the grounds that it could hurt international

Equifax Debuts Online List Service Equifax Direct Marketing Solutions is offering an online list ordering and fulfillment service. Equifax List Select

New Lists Jim Pace The Jim Pace GM Parts Warehouse catalog features a line of aftermarket performance products from General Motors and other manufacturers.

You don’t need a TV to watch Scooby-Doo anymore or Blue’s Clues or Sesame Street, for that matter. They’ll all be coming to a town near you soon enough.

BEFORE YOU HAVE YOUR FIRST INTERVIEW with a prospective outside resource, get organized. Know exactly what you want and make clear what you’ll be willing

CADILLAC HAS FIGURED OUT how to a loyalty program that was already working well. It nearly doubled the number of pieces mailed, from the 175,000 DeVille

The letter has long reigned as king of the mailing package. Even though a letter may be mailed to thousands, if done properly it has an aura that creates

POSTAL INSPECTORS have been chasing mail fraud artists for 160 years. And they’ve built a remarkable track record, given the limitations they face. For

The Boston Symphony Orchestra has sold about 200 concert tickets with a personalized TV-style Internet commercial. And it’s planning a second test in