Q&As

The Electronic Privacy Information Center (EPIC) has filed a federal lawsuit to force the U.S. Justice and Treasury Departments to reveal details about

Verizon Communications will mail more than 1 million gifts to high-value customers this month, the first of four to six customer retention efforts planned

WITH AN EXPECTED 7% to 10% postal rate increase looming on July 1, catalogers are positioning themselves to make up for the additional budget drain. A

It wasn

LAST ISSUE I critiqued the catalogs that invited themselves into my home for the 2001 holiday season. Now it’s time to look at which ones actually spurred

SUB-PRIME CREDIT MAILERS, once among the hottest sectors in financial services marketing, are feeling the heat. Several big players have had to change

IF YOU’VE BEEN READING the trade press, you’ll know that the latest buzz in the Washington postal community is whether mailers and the U.S. Postal Service

POSTAL INSPECTORS have been chasing mail fraud artists for 160 years. And they’ve built a remarkable track record, given the limitations they face. For

MOST DIRECT MARKETERS will continue mailing despite the recent anthrax scare, according to a survey by Victoria James Executive Search. But almost two-thirds