Q&As

Jan. 16, 2002 Retailers are only now catching up with the CRM revolution, according to a new poll by Blue Martini Software. Less than half can identify

A lot of brand marketers were kicking themselves last summer for not scoring a tie-in with Shrek. But how many were likewise slapping their heads over

IT’S SURPRISING HOW MUCH INFORMATION is available to marketers these days from the government. Most of it is cheap, even if you have to buy it through

SIGH. Our targets are beginning to react to e-mail the way we don’t want them to react. Here comes an e-mail with the subject Bob said you’d be interested

WHENEVER MARKETERS ADD CHANNELS, launch an interactive DM program or deploy CRM initiatives, they can expect dramatic growth in the number of online customer

CUSTOMER RELATIONSHIP MANAGEMENT has been a major business movement for several years. Most organizations are convinced of the value to be gained by focusing

FINGERHUT MAY HAVE BEEN HURT by the economy and its own mistakes. But it was really a victim of merger mania. Federated, a sort of holding company for

A CALL CENTER often plays the most important yet least appreciated role in the success of a direct response campaign. Maybe that’s why choosing a call

Verizon Communications will mail more than 1 million gifts to high-value customers this month, the first of four to six customer retention efforts planned

WITH AN EXPECTED 7% to 10% postal rate increase looming on July 1, catalogers are positioning themselves to make up for the additional budget drain. A