Q&As

A story about Delia’s spring catalog (Shakira Featured in Delia’s Promo, DIRECT, January) incorrectly reported that The Right Start catalog was no longer

MEMBERSHIP IS FLAT or down in the 14 Direct Marketing Association councils. And the decline has been going on for about a year at least according to council

MOST MARKETING DATABASES are built using a relational database management system. That means somewhere, buried deep beneath all those sexy screens in

THE PAST HOLIDAY SEASON brought its usual torrent of catalogs. This time the post office delivered them in bunches, so that many appeared one day and

Lillian Vernon Changes Managers Lillian Vernon has chosen ALC of New York to manage its customer file and Direct Media Inc. to oversee its package insert

ONLINE PRIVACY statements now apply to both online and offline information practices unless they state otherwise, according to the Federal Trade Commission.

Rosalind Resnick of NetCreations stepped down as the company’s CEO at the end of 2001. Since co-founding the New York-based firm in 1995, Resnick became

Software seller Optika Inc. found a way to slash costs in one of its direct marketing channels by 50%. Instead of hosting earthbound seminars in hotels

AT FIRST BLUSH, customer relationship management in the business-to-business arena is similar to consumer CRM. Both focus on efforts to maximize the long-term

DICK Malcolm and Cindy Jania of Blue Cross and Blue Shield of Illinois recently talked with DIRECT about the company’s marketing strategy in a constantly