Q&As

JUST BECAUSE teenagers are devoted to trends doesn’t mean they can’t be loyal consumers. That’s the vision behind YOUtopia.com, a site working to provide

Ann Arbor, MI-based Borders Group Inc. is on the front lines of the challenging book and music sales battle, with 360 domestic and 22 international brick-and-mortar

Slipcover marketer Sure Fit will spend $4 million on print ads this year, a $600,000 increase over 2001. And it will get a lot more for its money. That’s

M&M GOES GLOBAL Hackettstown, NJ-based Masterfoods USA’s M&M brand this month flips the switch on the largest marketing campaign in its 61-year history,

KIA IS A CUTE CAR. I’m told by those who have driven it that it’s an excellent buy. Kia also has established a place in my personal marketing archive

Rachael Heapps, executive creative director at RappDigital, New York, discusses how to craft high-performing e-mail creative. DIRECT: Do personalized

New Lists Workbench The 357,129 active subscribers to this magazine employ a hands-on approach to designing and remodeling their homes. Nine in 10 names

YOU’RE IN A ROUTINE. Business is moving along OK. Sure, there are plenty of fires and crises but you’re handling them probably so well that you are forgetting

Feb. 6, 2002 A recently introduced bill would make Oklahoma the first state to prohibit telemarketers from making calls to consumers. HB-2837 would ban

OF ALL THE GREAT DOCUMENTARIES made by Frederick Wiseman, none ranks higher for me than his 1983 opus The Store. The film shows the merchandising and