Q&As

Little Black Book, created by FCBi Chicago for Heller Financial, received the best-in-show Past Presidents’ Award from the Chicago Association of Direct

ACTION! That’s what’s in store for those who attend next month’s StarPower conference. This year’s Promotion Marketing Association conference promises

SWEEPSTAKES LISTS, once a mainstay of countless direct mailers, have hit a slump. And it’s unclear if they’ll ever reclaim the stature they once held.

The Columbia House Co. has agreed to pay roughly $5.2 million to settle two long-simmering lawsuits over how it presents shipping and handling charges.

Anheuser-Busch is spending $60 million this year to launch Bacardi Silver, its newest entry in the flavored malt beverage market. In addition to a major

New Lists LSC Mortgage Holders This database contains some 17 million names, including 4.2 million FHA/VA mortgage holders and the interest rate they

Feb. 26, 2002 Federated Department Stores Inc. reported a fourth quarter net loss of $477 million, compared with net income of $332 million for the same

CITIBANK will pay $1.6 million as part of a settlement with 27 states regarding the firm’s credit card telemarketing solicitation practices. The agreement

Men’s Health magazine has generated $85,000 in additional revenue and attracted more paid subscriptions by offering readers online incentives. As part