Q&As

Tim White listens to women. He once watched a woman walk into The Great Indoors, Sears’ two-year-old housewares chain, and pull out her cell phone. She

There’s a reason why plastic gift cards aren’t recyclable: They carry entire computer systems along with them. OK, not really. But now that the migration

SPARE US ANY PROTESTS about how customer-friendly Citibank is. That great institution just had to pony up $1.6 million for abusing its customers. It went

We’re Just Awful Well, this was very confusing. A large three-quarter-page picture and headline of Ship Shape about Holland America and under that the

Workers of the world, unite. Incentives aren”t just for salespeople anymore. Once used exclusively to inspire the favored-son sales staff, employee motivation

RENTED LISTS might work for most mailers, but they don’t for select firms that serve non-traditional markets. Take Science Kit & Boreal Laboratories (SK),

Jay Schwedelson, corporate vice president of list company Worldata/WebConnect in Boca Raton, FL, is grounded in both the postal and e-mail list businesses.

This year, New York City-based Society of Incentive Travel Executives (SITE) streamlined its annual Crystal Awards for outstanding travel incentive programs

SLOWLY BUT SURELY, postal lists containing e-mail selects and appends have begun appearing on the market. Some mailers are testing these combined files.

I absolutely love Target. I respect the hell out of Wal-Mart. And boy, do I feel really sorry for Kmart. Should we write off Kmart as a power retailer?