Q&As

OKLAHOMA is on the way to becoming the first state to prohibit telemarketers from making dead calls to consumers. The state’s House of Representatives

We’re Just Awful Well, this was very confusing. A large three-quarter-page picture and headline of Ship Shape about Holland America and under that the

Jay Schwedelson, corporate vice president of list company Worldata/WebConnect in Boca Raton, FL, is grounded in both the postal and e-mail list businesses.

RENTED LISTS might work for most mailers, but they don’t for select firms that serve non-traditional markets. Take Science Kit & Boreal Laboratories (SK),

SLOWLY BUT SURELY, postal lists containing e-mail selects and appends have begun appearing on the market. Some mailers are testing these combined files.

It was a rollercoaster ride for sure in 2001. But at least the car never derailed. Three general events the dot-com implosion, the Sept. 11 terrorist

Apparel dealer The Wet Seal Inc. will relaunch its direct marketing business in July with a 1.2-million-copy catalog mailing. The book will include some

President Calvin Coolidge once famously observed, When too many people are out of work, unemployment results. This month’s candidate for a makeover offers

IF YOU’VE EVER DEVELOPED a direct mail package, you probably have experienced this scenario: You create a beautiful, eye-catching mail piece and are careful

In the March 15 DIRECT, I took Sprint to task for beating up the tired word No, no, not to worry. I’m not recanting. It’s Sprint that should recant. But