Q&As

Who knew green goop would sell so well? Baskin-Robbins intentionally mucked up its menu to get full service from its Shrek tie-in. Then the ice cream

WHAT COULD BE a greater putdown than being kicked out of an organization? I’ll tell you what: being kicked out of an organization to which you don’t even

A $30,000 DIRECT MAIL PROGRAM aimed at Pasta Pomodoro’s neighbors has increased sales at the restaurants by 20% to 40%. The tests, touting the eateries’

Compaq Computer Corp. is drawing a 1% to 3% response rate from its new electronic catalog aimed at businesses with fewer than 1,000 employees. And it’s

When Netscape Communications went looking for a property to help raise the profile of its free Netscape Mail service among a younger demographic, it never

It was a classic double-dip. Baskin-Robbins came back for seconds on Shrek’s November video premiere after its spring fling with the theatrical release

Independent Christian Catalogs plans to issue a store-traffic catalog for Catholics just in time for the holidays. Silent Night, Holy Night is being developed

If you want to keep tabs on your telephone representatives’ performance, reports alone simply won’t do. To really see how your reps are communicating

FINALLY, a win for those touting customer service. Three-quarters of all marketers have integrated their customer service channels, according to a new

KIDS AND A FEW ADULTS, TOO have latched on to the catch phrase of PBS’ Bob the Builder: Can we fix it? Yes, we can! And why not? After all, children of