Q&As

A $30,000 DIRECT MAIL PROGRAM aimed at Pasta Pomodoro’s neighbors has increased sales at the restaurants by 20% to 40%. The tests, touting the eateries’

THE FIRST administrative assistant I had as a broker was a bit unusual. While his chosen vocation was direct mail, his avocation was palm reading. Orders

WHAT COULD BE a greater putdown than being kicked out of an organization? I’ll tell you what: being kicked out of an organization to which you don’t even

Compaq Computer Corp. is drawing a 1% to 3% response rate from its new electronic catalog aimed at businesses with fewer than 1,000 employees. And it’s

Independent Christian Catalogs plans to issue a store-traffic catalog for Catholics just in time for the holidays. Silent Night, Holy Night is being developed

If you want to keep tabs on your telephone representatives’ performance, reports alone simply won’t do. To really see how your reps are communicating

FINALLY, a win for those touting customer service. Three-quarters of all marketers have integrated their customer service channels, according to a new

AS FINANCIAL MARKETERS mail out their annual privacy notices, they might reflect on what they have done to deserve this burden. Well, we can tell you.

Victoria’s Secret figured Italian love songs and a televised lingerie show were a perfect combination to get shoppers in the mood. They were right. Looking

Random House Direct Inc. is awaiting results of a 50,000-piece mail test to gauge interest in its second major new continuity program this year, the Official