Q&As
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Agencies
American Health Diagnostics Launches DRTV Effort
American Health Diagnostics, of Oklahoma City, has started a $100,000 DRTV campaign to promote Femor, a female intimacy enhancement product. A series
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Agencies
Blasts From the Past
CLASSMATES.COM is hoping new features such as a workplace directory will help boost its paid membership. The site currently has more than 28 million members,
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Agencies
S.O.S. Yields $$$
Fifth Third Bank never had a problem signing up new customers; its problem was keeping them. A year ago, bank customers were closing nine accounts for
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Agencies
A digest of daily news from DIRECT Newsline
May 1, 2002 The european union was set to informally ask the Bush administration to let foreign companies and postal services enter the United States
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Agencies
Loyalty Effort Boosts Hotel Stays
Executive Hotels & Resorts increased overnight stays by 25% with a post-Sept. 11 promotion, and bookings have grown another 10% during the first quarter
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Agencies
Will the Heavy Hitters Deliver?
EVERYONE who cares already knows what’s in and what’s not in Postmaster General Jack Potter’s postal transformation plan. There are some who see value
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Agencies
HOUSEHOLD repairs
THE GUTTERS NEED CLEANING, the trim needs painting and the sink is backed up. Who do you call? Sure, there’s lots of local mom and pop repair shops listed
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Agencies
CRM Helps BAI Trim Mailing Costs
A CUSTOMER RELATIONSHIP MANAGEMENT INITIATIVE helped the Banking Administration Institute (BAI) cut direct mail expenditures for its last annual conference
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Agencies
Don’t Fudge It Fit It!
As part of our Monday morning meetings, I like to review with our task leaders the technical support calls we had from the previous week and discuss ways