Q&As
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Agencies
Domain Game
SHOPPERS ATTEMPTING to log on to popular catalog Web sites may be in for a rude surprise when they type in the wrong URL: unwanted offerings from cybersquatters.
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Agencies
Goosecross Cellars Changes Channels
A DROPOFF IN RESTAURANT BUSINESS after Sept. 11 forced micro-winery Goosecross Cellars to pump up its mail efforts. But what began as a program to move
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Agencies
Software by Softheads
WANT YOUR CUSTOMERS MANAGED? Probably the same CRM experts who managed Plymouth and Oldsmobile out of the market are available. A few Enron alumni are
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Agencies
S.O.S. Yields $$$
Fifth Third Bank never had a problem signing up new customers; its problem was keeping them. A year ago, bank customers were closing nine accounts for
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Agencies
Will the Heavy Hitters Deliver?
EVERYONE who cares already knows what’s in and what’s not in Postmaster General Jack Potter’s postal transformation plan. There are some who see value
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Agencies
HOUSEHOLD repairs
THE GUTTERS NEED CLEANING, the trim needs painting and the sink is backed up. Who do you call? Sure, there’s lots of local mom and pop repair shops listed
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Agencies
DMers Fear Hollings Privacy Bill
DIRECT MARKETERS say an online privacy bill introduced in the Senate last month could open the floodgates to the legislative measure they dread most:
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Agencies
Talbots to Test Menswear in Holiday Catalog
The Talbots Inc., known for its upscale women’s and children’s apparel, is moving into men’s clothing. Its holiday catalog, which will mail in October,
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Agencies
TRUST = REVENUE
THE STRONGER THE TRUST, the stronger the customer relationship. And the stronger the relationship, the stronger the bottom line. That, says Barbara Lawler,
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Agencies
You’re the CEO of Me Inc.
DO YOU SEE others getting ahead and feel like you’re just standing still? If so, don’t blame management or your parents and teachers. The truth is that