Q&As

Free (Strings Included) I read Herschell Gordon Lewis’ latest Curmudgeon-at-Large columns (DIRECT, March 15 and April) and my question is: In direct response,

New Lists Real Simple A list of catalog buyers who subscribe to Real Simple magazine. Real Simple features articles on managing money and organizing living

Technology Review magazine beat its control package by 33% in a $900,000 campaign for new subscribers. The new control will be the centerpiece of a June

School Health Corp., a cataloger serving school nurses and athletic trainers, is mailing its top 100 accounts to convince them to make greater use of

Bill Badeau is a bit of an evangelist for online banner advertising. As chief marketing officer of Westport, CT-based CentrPort, a technology firm that

List industry veteran Chris Page died April 15 of complications from open heart surgery. He was 63. Page was a senior account executive in list management

THE WORLD OF DATA COLLECTION seems to be riddled with missed opportunities. Sometimes it seems some marketers or their employees just aren’t even trying.

A PAIR OF BILLS amending California’s contract law would prohibit direct marketers from automatically billing consumers for products, services and memberships

Financial Times, while warming up to the topic of CRM last month, reported that too many firms are relying on off-the-shelf information technology packages