Q&As

FOR A LONG TIME marketers sniffed around this new thing called and tried to make some sense of it but were pretty certain that it was a whole new way

Don’t let the $1.5 billion drop in spending fool you into thinking there’s been a decreased emphasis on point-of-purchase advertising. If anything, the

THE FINAL INTERVIEW was just a formality. The new position as vice president of database marketing with a marketing solutions firm was in the bag. All

AMAJOR LIST COMPANY and a former client are engaged in a lawsuit over when to calculate rental revenue for a mailing list. Direct Media LLC sued office

The Carlson Consumer Group has begun a $100,000 direct mail campaign aimed at travel agents. The effort, which runs through Aug. 31, began May 25 with

Although Nextel Communications has been engaged in online marketing for four years, only last year did the Reston, VA-based wireless giant seriously begin

In the days following Sept. 11, 2001, staffers at the New York office of the American Society for the Prevention of Cruelty to Animals (ASPCA) did what

HOW FITTING IT IS that Chicago is home to this year’s catalog conference. The mail order business was born here, and the whole Midwest was its nursery.

BEST PRACTICES for the use of e-mail appending were released by the Association for Interactive Marketing last month at the Net.marketing conference in

Spending on premium incentives dropped 2.4 percent to $26.3 billion in 2001 as the economic downturn curtailed expenditures and reduced the employee ranks