Q&As

GLOBAL SALES of database systems generated $8.8 billion in 2001, a minimal uptick from the $8.7 billion seen in 2000, according to a statistical review

NO ONE WANTS TO SPEND a huge part of their vacation waiting in line for tickets, or trying to arrange a tour in a country where they don’t speak the native

If you’re a New Englander, you know them and you’ve shopped in their stores at least once. (If you say you haven’t you’re probably lying.) And if you’re

WE’VE ENTERED AN ERA in which sending 5 million e-mails isn’t a major novelty. Thus, a new significance appears, to haunt us creative types: Word massaging,

Cisco Systems has abandoned postal mail in favor of e-mail in its marketing of a big-ticket networking system, saving money in the process. The effort

E-MAIL use is becoming more profitable. The average amount of revenue generated from an online buyer grew from $168 in 2001 to $208 in 2002, while the

Simon Marketing, Los Angeles, in March sued three accounting firms for breach of contract and negligence. The suit blames the firms for the security breach

Why No DR Print? I was disappointed to see that direct response print media magazines and newspapers were not tracked in DIRECT’s annual marketing survey

I REALIZE that this is not the first time I have done a makeover of an ad for business software. But it presents one of the toughest challenges in direct

THIS YEAR, DMD will have the most exciting event in its 37-year history. We are honored to have America’s Mayor Rudolph Giuliani as our luncheon speaker