Q&As

If you’re a New Englander, you know them and you’ve shopped in their stores at least once. (If you say you haven’t you’re probably lying.) And if you’re

WE’VE ENTERED AN ERA in which sending 5 million e-mails isn’t a major novelty. Thus, a new significance appears, to haunt us creative types: Word massaging,

Surprise: Coca-Cola Co. will bring back Harry Potter for a holiday 2002 campaign. But that’s not all: A separate continuity campaign brings in long-time

The Spiegel Group, once a shining example for catalog firms everywhere, is now struggling to survive. Its financial position is so precarious that were

Budget cutbacks and a dwindling number of product launches held spending growth on sampling programs to just 3.0 percent at $1.2 billion in 2001, according

E-MAIL use is becoming more profitable. The average amount of revenue generated from an online buyer grew from $168 in 2001 to $208 in 2002, while the

So you’re thinking about getting a 53-feet-long, doublewide, expandable trailer with a giant, hydraulics-enhanced replica of your product for that national

I REALIZE that this is not the first time I have done a makeover of an ad for business software. But it presents one of the toughest challenges in direct

THIS YEAR, DMD will have the most exciting event in its 37-year history. We are honored to have America’s Mayor Rudolph Giuliani as our luncheon speaker

THE LINES BETWEEN online and offline direct marketing are blurring, according to a new survey by the Direct Marketing Association. Of 700 companies contacted