Q&As

ON THE FIRST FRIDAY in April, Postmaster General Jack Potter unveiled the U.S. Postal Service’s long-awaited transformation plan. It had been called for

Think of it as a Zen approach to selling clothing. Build a feeling of serenity, keep the message consistent and the shoppers will come. With fountains

Nine West Group Inc. enjoys a response rate between 20% and 30% for its monthly e-mail broadcasts, outperforming the industry average two to three times.

Vermont Teddy Bear advertises mainly by radio, catalog and some print spots, but a big part of its customer retention is e-mail. The company, famous for

AFTER A TWO-YEAR HIATUS, the Direct Marketing Association’s List Council is reviving its Young Professionals series to train junior employees at list

THE DIRECT MARKETING INDUSTRY’S economic picture is improving, according to a flash poll of DIRECT readers. But whether this is because the starting point

Sears, Roebuck and Co. took a giant step forward in repositioning its business last month with the purchase of cataloger Lands’ End Inc. The $1.9 billion

WITH THE AVAILABILITY of more advanced technologies for database marketing in recent years, it’s become easy to lose sight of the basics. What do you

WHEN TIMES ARE TOUGH and response rates are falling, it’s not uncommon to hear managers complain that their models aren’t working. More often than not,

COMPANIES that issue coupons online had better beware of patent infringement suits. Above all, they should avoid being spied by two firms about to have