Q&As

WITH THE AVAILABILITY of more advanced technologies for database marketing in recent years, it’s become easy to lose sight of the basics. What do you

Vermont Teddy Bear advertises mainly by radio, catalog and some print spots, but a big part of its customer retention is e-mail. The company, famous for

AFTER A TWO-YEAR HIATUS, the Direct Marketing Association’s List Council is reviving its Young Professionals series to train junior employees at list

THE DIRECT MARKETING INDUSTRY’S economic picture is improving, according to a flash poll of DIRECT readers. But whether this is because the starting point

Sears, Roebuck and Co. took a giant step forward in repositioning its business last month with the purchase of cataloger Lands’ End Inc. The $1.9 billion

COMPANIES that issue coupons online had better beware of patent infringement suits. Above all, they should avoid being spied by two firms about to have

WHEN TIMES ARE TOUGH and response rates are falling, it’s not uncommon to hear managers complain that their models aren’t working. More often than not,

IN AN EFFORT to target young golfers, The Ladies Professional Golf Association incorporated Tony the Tiger and Ernie the Elf into a direct mail piece

Martindale-Hubbell, the venerable publisher of the Martindale-Hubbell Law Directory, has turned to the Internet to attract more small law firms. Legal

Spending on games, contests, and sweepstakes rose 10 percent to $1.65 billion in 2001, according to PROMO estimates. The year’s biggest news the indictment