Q&As

A REVAMPED MARKETING FOCUS and a series of customer contact strategies is paying off for Noble House Hotels and Resorts. In the fourth quarter of 2001,

SETH Godin is a best-selling author and entrepreneur. He has written four books that are popular around the world, including his latest, Survival Is Not

A CUSTOMER-RETENTION E-NEWSLETTER PROGRAM is doing so well for Pharmaton Natural Health Products that the company is carving out a best-customer database

Voters in North Dakota overwhelmingly rejected a law last month that allowed banks to sell customer information without written permission. It’s surprising

The National Basketball Association netted a 29% open rate for an e-mail promotion containing video footage it broadcast to 120,000 people the night before

The Supreme Court has refused to hear TransUnion LLC’s arguments that sale of consumer information generated from credit data is protected by the First

IN A DRASTIC CHANGE for a company often credited with the creation of the sweepstakes offer, less than 10% of Reader’s Digest magazine’s acquisition and

In May, MKTG Services Inc. laid off 35 people at its New York headquarters 10% of the staff overall as it wound down cost-cutting measures to bring the

The U.S. Postal Service and two groups representing nonprofit mailers are butting heads over two pending bills to relax the cooperative mail rule. Those

OF COURSE, there’s no way that anything in this column applies to you or me. But all of us have seen the results of sloppy catalog production books thrown