Q&As

It occurred to me, as I casually deleted an e-mail message that offered me a diet plan to Drop 10 lbs in 5 wks, that e-mail has moved into a bulk scare

Engineering software developer Mathsoft Engineering and Education Inc.’s shift from direct mail to e-mail prospecting is helping it build business from

In this time of corporate malfeasance, it’s refreshing to make note of CEOs who run good businesses and as a result have happy customers and employees.

A new study from Victoria James Executive Search Inc. contains some good news for the list industry. More than half of the DMers surveyed said they had

Recognizing as I do the perils of postal prognosticating, I, nonetheless, am going to stick my neck out in making one postal prediction that I believe

Did you ever wonder why the milk is always at the back of the grocery store? It’s the science of retailing in action and built from analyses of carefully

After a five-year hiatus, Wine Country Living began using direct mail again last month in a push to find new subscribers. The campaign, backed by a $200,000

Travelocity saved so much money bringing its e-mail program in house that the online travel site plans an acquisition program this fall designed to add

A federal lawsuit filed last year against Lands’ End was amended Friday after the plaintiff, Empowerment Enterprises LLC, alleged that violations identified in the original complaint continued.