Q&As

IN A DRASTIC CHANGE for a company often credited with the creation of the sweepstakes offer, less than 10% of Reader’s Digest magazine’s acquisition and

OF COURSE, there’s no way that anything in this column applies to you or me. But all of us have seen the results of sloppy catalog production books thrown

Heartbreaking Ads I enjoyed Herschell Gordon Lewis’ column about car copy (Does Your Car Love Youor Regard You as a Flat Tire? Curmudgeon-at-Large, DIRECT,

A CUSTOMER-RETENTION E-NEWSLETTER PROGRAM is doing so well for Pharmaton Natural Health Products that the company is carving out a best-customer database

Voters in North Dakota overwhelmingly rejected a law last month that allowed banks to sell customer information without written permission. It’s surprising

New Lists TechTV TechTV, the 24-hour cable television network dedicated to technology, reaches 30 million U.S. households. TechTV’s master file has been

The Chicago Botanic Garden got a 51.95% response rate to a series of early bird mailings designed to stagger spring renewals more evenly throughout the

In May, MKTG Services Inc. laid off 35 people at its New York headquarters 10% of the staff overall as it wound down cost-cutting measures to bring the

The U.S. Postal Service and two groups representing nonprofit mailers are butting heads over two pending bills to relax the cooperative mail rule. Those

WELL, HERE WE ARE near the end of another congressional session, and for the eighth consecutive year we’re facing the prospect of no meaningful postal