Q&As

Engineering software developer Mathsoft Engineering and Education Inc.’s shift from direct mail to e-mail prospecting is helping it build business from

Co-op mailing pioneer Larry Tucker hasn’t gone near a mailbox this year and he doesn’t plan to. He’s holding off mailing his customary 50-million-piece

Did you ever wonder why the milk is always at the back of the grocery store? It’s the science of retailing in action and built from analyses of carefully

This month, our special is a lovely selection of thoughts on telemarketing, lightly sauted in a tangy lemon butter sauce. Enjoy. ADMITTEDLY, I’m far from

July 12, 2002 Washington State Attorney General Christine Gregorie filed suit against the operators of a Minnesota debt-consolidation company for violating

Everyone has some sort of malady be it real or imagined, life-threatening or frivolous that they wish there was a magic pill to cure. Even the pharmaceutical

It occurred to me, as I casually deleted an e-mail message that offered me a diet plan to Drop 10 lbs in 5 wks, that e-mail has moved into a bulk scare

In this time of corporate malfeasance, it’s refreshing to make note of CEOs who run good businesses and as a result have happy customers and employees.

A new study from Victoria James Executive Search Inc. contains some good news for the list industry. More than half of the DMers surveyed said they had

Recognizing as I do the perils of postal prognosticating, I, nonetheless, am going to stick my neck out in making one postal prediction that I believe