Q&As
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Agencies
Enough Is Enough
Enough is enough. Things have to change. Yes, we’re brilliant. Time after time we figure out ways to overcome postage hikes, increased paper costs, higher
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Agencies
The Brand Canyon
Freedom Colorado Information Inc. has yoked two Web sites with a newspaper, allowing it to move from being a traditional publisher to what it calls an
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Agencies
CRM Remedy
Everyone has some sort of malady be it real or imagined, life-threatening or frivolous that they wish there was a magic pill to cure. Even the pharmaceutical
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Agencies
HP E-mail Reaps $20 Million a Month
Hewlett-Packard enjoys an auto-replenishment program with kick. Not only do e-mails go out to decision-makers each month keyed to the age of products
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Agencies
Time Sues PSE
Time Inc. has filed a multimillion-dollar lawsuit against Publishers Services Exchange (PSE) and its owner Dennis Simpson, alleging trademark infringement
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Agencies
Surviving the Downturn
Laurel Touby blows into a room creating her own personal happening. A tiny, blonde bombshell with an intense gaze behind stylish spectacles, the founder
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Agencies
Florida Budgets $30 Million for Annual Tourism Drive
Visit Florida, the state tourism bureau, will spend $30 million on marketing during the 2002-2003 tourist season $45 million less than it did during the
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Agencies
Your Life Story in Two Pages or Less
Charlie Smythe was the vice president of marketing at a continuity club, running a $25 million operation. When the marketplace upset the fortunes of his
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Agencies
That’s My Name
Who owns the name of a magazine subscriber the publisher or the agent who sold the sub? That question is being asked with increasing frequency because