Q&As
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Agencies
Coming Into Its Own
Maybe the new economy wasn’t hooey after all. It’s hard to find a DM company that hasn’t started a Web site, and almost as hard to find one that isn’t
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Agencies
Bridgestone/Firestone Minds the Gap
Bridgestone/Firestone Retail and Commercial Operations LLC estimates there is $600 million in untapped revenue between what its customers spend on automotive
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Agencies
Enough Is Enough
Enough is enough. Things have to change. Yes, we’re brilliant. Time after time we figure out ways to overcome postage hikes, increased paper costs, higher
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Agencies
The Brand Canyon
Freedom Colorado Information Inc. has yoked two Web sites with a newspaper, allowing it to move from being a traditional publisher to what it calls an
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Agencies
PRC Endorses Mail Tracking Service
Confirm, a mail tracking system proposed by the U.S. Postal Service, has been endorsed by the Postal Rate Commission and probably will be adopted in the
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Agencies
Harmful Side Effects
When some Florida residents popped open their mailboxes early this summer, a privacy scandal exploded. They had received sampling packs of once-a-week
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Agencies
Wine.com Plans Big October E-mailing
Wine.com, recently energized by a new owner and $9 million in funding, hopes to boost sales by 60% to $16 million this year. One critical factor in that
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Agencies
Aspen’s Triple Threat
Three Aspen, CO booster organizations have pooled their resources to create a seven-figure marketing budget for the ski resort town. By working together,
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Agencies
Experian TV Effort Pulls 130,000 Requests
ConsumerInfo.com, a unit of credit bureau Experian, has received 130,000 responses to its animated DR television campaign promoting credit monitoring
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Agencies
Getting the Right Compensation Package
The offer has been made what could possibly go wrong? The new job was in the bag, she thought. Well, not this time. Many executives go in the front door