Q&As

Aug. 7, 2002 Jennifer Lin, vice president of marketing information and research at Paradysz Matera & Co., died of cancer at age 42. Lin joined the list

Like all the big milestones in life, buying a house gives consumers a chance to experience the best and worst in direct marketing and customer service.

Confirm, a mail tracking system proposed by the U.S. Postal Service, has been endorsed by the Postal Rate Commission and probably will be adopted in the

In 1905, muckraker Samuel Hopkins Adams wrote a six-part series in Collier’s magazine titled The Great American Fraud in which he exposed one of the worst

A seller of mobile communications systems has pulled response rates of up to 6% with its first e-mail campaign for an upgraded product. Since June, XcelleNet,

The bad news is the year-old SendAmerica catalog has closed shop. The good news is part of it is being transformed into a new venture a food-gift Web

It’s interesting how these makeovers gradually grow and take shape. As I dig into them, I begin to discover how much more needs to be said. When I started

Every day, marketers ask themselves these questions: How do our products and services stack up in the minds of our key prospects and customers? How are

Victoria’s Secret Goes to ClientLogic Victoria’s Secret has named ClientLogic Specialists Marketing Services to manage its buyers file. The date the appointment

A small start-up developer of computer security software got 1,000 leads in six weeks in its first-ever direct marketing campaign. PestPatrol Inc. used