Q&As

Every day, marketers ask themselves these questions: How do our products and services stack up in the minds of our key prospects and customers? How are

It’s interesting how these makeovers gradually grow and take shape. As I dig into them, I begin to discover how much more needs to be said. When I started

A small start-up developer of computer security software got 1,000 leads in six weeks in its first-ever direct marketing campaign. PestPatrol Inc. used

RADIO DISNEY tunes in to McDonald’s Mighty Kids Meal this month with CDs as premiums, its first tie with McDonald’s (and McDonald’s second go at a separate

Victoria’s Secret Goes to ClientLogic Victoria’s Secret has named ClientLogic Specialists Marketing Services to manage its buyers file. The date the appointment

SILLY SUB PROGRAMS In fact, Ms. Roberts and Mr. Cruise do receive carfare! Plus free housing, all meals, about everything you can think ofand they do

Peter Sealey, a futurist, author and marketing guru, has been senior vice president of global marketing at Coca-Cola Co. and president of marketing and

Verizon has started a direct response advertising campaign in the New York and Boston markets promoting the firm’s Veriations All package. The campaign,

NEW LISTS Tabak’s Potency Buyers Macromark Inc. is introducing a list from the second quarter of 2002 with nearly 20,000 names. These buyers responded

Maybe the new economy wasn’t hooey after all. It’s hard to find a DM company that hasn’t started a Web site, and almost as hard to find one that isn’t