Q&As

Alan Drey Co. Inc. closed its doors last month after 52 years in the mailing list brokerage business. It had suffered a severe decline in revenue and

The chances of winning a John Caples International Award have risen by 40%. The Caples board will hand out prizes in 66 categories in 2003, compared with

Direct marketers think business leaders show a lack of integrity. But they don’t include themselves in that description. That’s the finding of the latest

Does anyone know if Willie Nelson still sings that song? You know the one On the road again, I just can’t wait to get on the road again If he does still

Direct mail volume fell significantly during the last five years, and response rates decreased for many firms, according to a Direct Marketing Association

SOME PEOPLE WOULD SAY you can never have too much of a good thing. But when you’re not able to maximize that good thing, it can be frustrating. Countrywide

THOSE SNEAKY SUB OFFERS Herschell Gordon Lewis is so right about the foolishness of subscription prices that penalize long-term customers (Vanity, All

The social highlight of last year’s DMA fall conference, at least for me, was the Sunday morning brunch thrown by Alan Drey Co. The minute I walked in

A lawsuit has been filed against a California man, charging him with invasion of privacy and selling a New York woman’s prescription drug data. According

After a yearlong hiatus, The Talbots Inc. has returned to television with an ad schedule valued at roughly $3 million. While the spots are general image