Q&As

In the merge/purge, all prospect lists are placed in the same priority just below your house file names. Names appearing on any two or more lists, called

Profitable and growing companies know and understand the marketing, database, and numbers side of the business well and use the techniques to manage their their mailings and build their customer contact strategy. But a surprising number of companies don’t regularly calculate some of the

Kentucky Attorney General Ben Chandler has sued four telemarketers for $200,000, citing alleged violations of the state’s do-not-call law. Eighteen other

Quill Corp. plans to rake in 35% of its sales online by the end of the year. That’s quite an impressive figure considering the Web site accounted for

Unlike United Parcel Service, Federal Express has not spent millions of dollars in rates and classification proceedings before the Postal Rate Commission

A surge in subscription marketing programs that don’t require subscribers to pay up front is having an unanticipated consequence on magazine publishers.

After success domestically and in the United Kingdom, France, Germany and Italy, Avaya Inc. is hoping to export a streamlined sales system to Asia in

NEW LISTS Resort and Recreation Business This publication, which covers topics such as establishing, maintaining and expanding a profitable operation,

In August, the Securities and Exchange Commission required 695 publicly traded companies to certify that their annual and quarterly reports were accurate.