Q&As

Everyone, Topbulb CEO Philip Bonello is fond of saying, has a goofy light bulb problem a lamp in his or her home or office that requires some sort of

The public must be punch-drunk from being hit with so many choices in the latest electronic products. My Sunday newspaper always spills out several freestanding

California lawmakers ended the legislative session by sending two bills to Gov. Gray Davis that would tighten the state’s existing law on unsolicited

Sept. 10, 2002 HP declared a media-quiet day in commemoration of the events that occurred last Sept. 11. HP said it would not allow any press releases

Enough is enough. Things have to change. Yes, we’re brilliant. Time after time we figure out ways to overcome postage hikes, increased paper costs, higher

In mid-September HP mailed its first catalog since the Compaq Computer/Hewlett-Packard merger. The book went to 2 million businesses gleaned from both

Customer relationship management gurus have integrated billions of bytes of customer data from dozens of divergent databases and spent hundreds of millions

Alawsuit has been filed against Cross Media Marketing Corp. board members, alleging that the firm misrepresented its financial position. The suit, filed

Sam was a brilliant marketer someone who knew how to integrate his efforts with the public relations department to create effective marketing programs.

Profitable and growing companies know and understand the marketing, database, and numbers side of the business well and use the techniques to manage their their mailings and build their customer contact strategy. But a surprising number of companies don’t regularly calculate some of the