Q&As

In mid-September HP mailed its first catalog since the Compaq Computer/Hewlett-Packard merger. The book went to 2 million businesses gleaned from both

Customer relationship management gurus have integrated billions of bytes of customer data from dozens of divergent databases and spent hundreds of millions

Alawsuit has been filed against Cross Media Marketing Corp. board members, alleging that the firm misrepresented its financial position. The suit, filed

BUZZ OFF The Makeover Maven is one of my favorites in DIRECT. I also enjoy reading the replies Tom Collins receives about almost every makeover on the

Sam was a brilliant marketer someone who knew how to integrate his efforts with the public relations department to create effective marketing programs.

This article is excerpted from the newly revised and expanded edition of Lois K. Geller’s book, Response: The Complete Guide to Profitable Direct Marketing,

Cricket Wireless will start its first major direct mail campaign this month. The firm, which up to now has relied mostly on mass media TV spots, will

The California General Assembly, in one of its last acts before adjourning, failed to pass the Financial Information Privacy Act (S-773), which exceeded

OK, let’s take a look at things. During the past two years, our industry has had to contend with three rounds of postal rate increases. The U.S. Postal

California lawmakers ended the legislative session by sending two bills to Gov. Gray Davis that would tighten the state’s existing law on unsolicited