Q&As

In direct marketing, networking has become a necessary skill to find new customers and make a variety of contacts. However, networking often has a bad

Unlike Superman or Wonder Woman, Batman doesn’t have special powers. Still, many consider the Dark Knight to be one of the great superheroes, if not perhaps

It’s happening like clockwork. With each Tour de France, the U.S. Postal Service comes in for a pasting for its more than $25 million sponsorship of the

It makes sense that the National Hockey League’s Tampa Bay Lightning knows how to work a game. Martin Quessenberry, director of Web services, incorporated

All marketers share some basic instincts: to network, get education and find out about the latest products and services. People want to talk to one another

A co-op mail program seeking to reach Hispanics will be rolled out this month to 1.3 million households. The mail package, Carmen’s Cupones y Consejos,

Anyone looking at the hefty slate of new business-to-business initiatives the DMA has cooking might think the association was making a calculated play

One dreams of it reverting to its former name, for plagues have been unleashed upon the nation, plagues that have little to do with time-honored modes

The Internet has changed direct marketing although not as originally heralded. The Internet has not leapfrogged established ways of marketing nor replaced

For some years now, DIRECT has invited its readers Inside The DMA. This year, we are especially delighted to have this opportunity. After all, 2002 has