Q&As

Magazine Publishers of America (MPA), the consumer magazine industry association, was misidentified in the article Back to Press (DIRECT, October).

Oct. 3, 2002 The Federal Trade Commission has settled with American Student List and another firm over allegations of improperly selling student information

You’ve heard the old joke a woman says to her friend, What a wonderful son I have. He goes to a psychiatrist twice a week, and all he can talk about is

You’re walking down a deserted beach and you spot something that looks like an old lantern, the kind that makes a wish-granting genie materialize when

It took Terri Lynn McEntire three months to save up $75 to apply for a new credit card after she emerged from personal bankruptcy. But she never got the

Two business ventures were launched. Both sold the same products at a comparable price. Both spent considerably on packaging and advertising. Both developed

Even though moves are under way to pay back creditors, the sudden closure of list broker Alan Drey Co. in August has left a bitter taste in the mouths

Jack Matarasso is manager of e-mail marketing at J. Crew. He talked about the apparel marketer’s best practices from its New York headquarters. DIRECT:

For my makeover this issue, I draw upon the wisdom of two of the mentors of my youth. One was Florette McNeese, my inspiring high school creative writing

BLAME THE AGs Never underestimate the ability of state attorneys general to engage in hypocrisy when they see a chance to gain political advantage with