Q&As

Tim Litle has created a new endeavor with a familiar name. The venture, Litle & Co., is offering credit card processing services. Industry graybeards

A former Illinois state legislator faces money laundering and mail fraud charges after allegedly bribing a local official in return for direct mail and

Hogan & Associates initially developed the Butler Roof Group marketing program profiled recently in DIRECT (Web-Based Program Boosts Response, Sept. 15).

Susan Barone is building her Web business with a pristine attention to privacy. Each woman who presents her e-mail address at one of Barone’s three plus-size

Everyone knows spam is proliferating. After all, who doesn’t have an e-mail from those enterprising Nigerian folks in their in-box, along with hundreds

Brown & Williamson Tobacco Corp. has signed a five-year, eight-figure contract with KnowledgeBase Marketing Inc. for customer relationship management

With paid placement (and paid inclusion using cost-per-click), return on investment is figured in the standard way: profit divided by the cost of the

The Internet has changed direct marketing although not as originally heralded. The Internet has not leapfrogged established ways of marketing nor replaced

For some years now, DIRECT has invited its readers Inside The DMA. This year, we are especially delighted to have this opportunity. After all, 2002 has