Q&As
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One-to-One Upmanship
You’ve heard the old joke a woman says to her friend, What a wonderful son I have. He goes to a psychiatrist twice a week, and all he can talk about is
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If You Could Wish Yourself a Techno Solution
You’re walking down a deserted beach and you spot something that looks like an old lantern, the kind that makes a wish-granting genie materialize when
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Check Your Alignment
Two business ventures were launched. Both sold the same products at a comparable price. Both spent considerably on packaging and advertising. Both developed
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List Business Rocked By Alan Drey Closing
Even though moves are under way to pay back creditors, the sudden closure of list broker Alan Drey Co. in August has left a bitter taste in the mouths
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Techniques From the Trenches
Jack Matarasso is manager of e-mail marketing at J. Crew. He talked about the apparel marketer’s best practices from its New York headquarters. DIRECT:
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IMD Plays With the Big Boys But Not in Its Ad
For my makeover this issue, I draw upon the wisdom of two of the mentors of my youth. One was Florette McNeese, my inspiring high school creative writing
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letters to the editor
BLAME THE AGs Never underestimate the ability of state attorneys general to engage in hypocrisy when they see a chance to gain political advantage with
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JCPenney Mails Revised Christmas Book
JCPenney sent out 10 million copies of its Christmas catalog during five weeks starting in late August. The redesigned book features merchandise grouped
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New Magazine Skips the Mails
A magazine devoted to helping readers get by on less is using the same strategy to launch itself. Daunted by the recent postal rate hike, Budget Living