Q&As

Two business ventures were launched. Both sold the same products at a comparable price. Both spent considerably on packaging and advertising. Both developed

You’ve heard the old joke a woman says to her friend, What a wonderful son I have. He goes to a psychiatrist twice a week, and all he can talk about is

For my makeover this issue, I draw upon the wisdom of two of the mentors of my youth. One was Florette McNeese, my inspiring high school creative writing

BLAME THE AGs Never underestimate the ability of state attorneys general to engage in hypocrisy when they see a chance to gain political advantage with

Even though moves are under way to pay back creditors, the sudden closure of list broker Alan Drey Co. in August has left a bitter taste in the mouths

NEW LISTS 11/1 Listline cv PCH Pet Product Buyers These 330,000 last-12-month pet merchandise buyers are generated from Publishers Clearing House’s $10

The Internet has changed direct marketing although not as originally heralded. The Internet has not leapfrogged established ways of marketing nor replaced

For some years now, DIRECT has invited its readers Inside The DMA. This year, we are especially delighted to have this opportunity. After all, 2002 has

JCPenney sent out 10 million copies of its Christmas catalog during five weeks starting in late August. The redesigned book features merchandise grouped

A magazine devoted to helping readers get by on less is using the same strategy to launch itself. Daunted by the recent postal rate hike, Budget Living