Q&As

Two Nebraskans with ties to the direct marketing industry lost political races on Nov. 5. Stormy Dean, a Democrat vying for the governor’s mansion, failed

Based on news reports about the airline industry and the economy, one could make the assumption that this is not a good time to be operating a catalog

On its way back from bankruptcy, Frederick’s of Hollywood has a lot more to flaunt than risqu underwear. The company is increasing its $15 million annual

A $1 million campaign to sell season tickets has pulled response rates as high as 80% for the NBA’s New York Knickerbockers. For 15 years, the Big Apple’s

Mrs. Beasley’s known for goodies like snowman cookies and lemon cakes has expanded its product line and launched a new catalog to attract more corporate

DIRECT caught up with Kevin Noonan, the new executive director of the Association for Interactive Marketing, during his second day on the job in early

Negative-option marketing is facing increased scrutiny as the government steps up enforcement measures and the industry implements stricter guidelines.

Global Knowledge, a computer training company that once relied only on direct mail to market its courses, pulled in more than 2,435 leads through October

In the business of direct marketing, we are always in a hurry. We hustle our mailers out the door to be the first to arrive. We perk up our offers with

Q. Somebody told me that you can’t send unsolicited faxes. My catalog company does a lot of follow-up fax solicitations to our customers. Are we breaking