Q&As

When Paul Simon wrote his ode to breaking up 50 Ways to Leave Your Lover back in 1975, he had no idea the song’s sentiments would apply to e-mail newsletters

The author’s bio was inadvertently dropped from DIRECT’s January feature Make It Your Mission. The piece was written by Jennifer Rigley, director of customer

Femail Creations has mailed 500,000 copies of its Valentine’s Day catalog, one of five drops it will make this year, for a total of 3 million pieces.

The two initial incarnations of Banco Popular de Puerto Rico’s loyalty program might be characterized as a couple of successful shambles. Both Premia

A direct mail lettershop and its production manager bilked the U.S. Postal Service out of millions of dollars by falsifying reports and using them to

In most sectors, marketers have the luxury of talking directly to the consumer. With doctors in the middle responsible for writing prescriptions before

COMPLAIN, COMPLAIN, COMPLAIN Thanks to Ray Schultz for yet another column telling us what is wrong and offering nothing to alleviate the troubles (Direct

Jan. 13, 2003 Communications Data Services Inc., a U.S. fulfillment company, acquired Indas Ltd., a privately held Canadian fulfillment firm. Indas specializes

Despite being 10 times more costly than e-mail, Gold Points Rewards plans to send out 50,000 postal mail pieces each month during 2003 at a cost of roughly

OK, everybody, get out your magnifying glasses. This issue’s makeover redoes a full-page newspaper ad, offering room for a lot of telling and selling.