Q&As

If you’re looking for a list manager, you have no doubt taken the trouble to prepare a set of standards for what you want from a good one. I don’t have

Most direct marketers don’t care about their brands. OK, maybe that’s a bit of an overstatement, but not by much. It’s certainly the impression we give

Ivan O’Sullivan was irate. Results were disappointing for the e-mail business-to-business prospecting campaign he broadcast in January, and none of the

It was one of those desperate client missions that many of us face: ad budget is near zero, but still needs to reach impossible sales targets. Care to

Ask Jeeves Inc. stopped selling banner ads on Jan. 1 to focus on targeted text-based ads. The Emeryville, CA search engine banned the banners to focus

Pending changes in the rules governing use of healthcare information are a potential minefield, according to Patricia Faley, vice president of ethics

Britney Spears is no longer the choice of a new generation. Beyonce Knowles of the R&B group Destiny’s Child and co-star of this summer’s Austin Powers

Two offers for The Orchestra Platinum Visa Card came in the same day’s mail. They were identical except for the percentage hawked on the envelope. One

The last several years have brought much discussion about techniques like customer relationship management. Some campaigns have worked spectacularly;

A provider of office forms to the automotive industry has garnered a 17% conversion rate with a lead-generation mailing featuring a sweepstakes. The mailing,