Q&As

When the beer-of-the-month- club craze began to wane a few years ago, a husband-and-wife team with a taste for the finer things in life decided to sell

After talking about it for months, the Federal Trade Commission finally came out with its amended Telemarketing Sales Rule in December. And as expected,

A developer of a service to protect intellectual property has pulled a 6% response rate with a small e-mail campaign to generate leads. Brand Defense

Eighty percent of Americans find unsolicited e-mail very annoying, up from 49% roughly two years ago. And nearly 75% would make these messages illegal,

Last month in Pushing the Envelope: Bob slept with Elise, only to find out that she’s his half sister and the heiress to a list brokerage empire. Frank

Most direct marketers don’t care about their brands. OK, maybe that’s a bit of an overstatement, but not by much. It’s certainly the impression we give

Ivan O’Sullivan was irate. Results were disappointing for the e-mail business-to-business prospecting campaign he broadcast in January, and none of the

If you’re looking for a list manager, you have no doubt taken the trouble to prepare a set of standards for what you want from a good one. I don’t have

It was one of those desperate client missions that many of us face: ad budget is near zero, but still needs to reach impossible sales targets. Care to

Ask Jeeves Inc. stopped selling banner ads on Jan. 1 to focus on targeted text-based ads. The Emeryville, CA search engine banned the banners to focus