Q&As

If only Bruce Banner would get glad instead of getting mad, he might not turn into a scary green monster, but into a proper spokesperson for The Glad

The bitter divorce between Chad Slater and MeritDirect got a little uglier in February when MeritDirect took its former vice president to court. MeritDirect

Here’s some food for thought: The etymology of spam really is Spam. The notion of spam comes from an old Monty Python routine in which a couple visits

After 29 years and an estimated $2 billion in sales, The Wall Street Journal’s two young men mailing piece has been brought into the 21st century. In

In January, the Promotional Products Association International, Irving TX, hosted its 45th annual PPAI Golden Pyramid Awards ceremony at PPAI EXPO in

Self-service: The very term suggests downsized call-center staffs and vast savings as customers move their inquiries to the Web. But self-service can

SUBS(TITUTE) OFFER Herschell Gordon Lewis’ Bonfire of the Vanity (Curmudgeon-at-Large, March 1) really hit home. After many years as a single-copy reader,

Direct marketers are using digital and online-based techniques to target their audiences more precisely and affordably than before. But many are opting

NEW LISTS Vita Life This list identifies 104,000 last-one-month hotline buyers. Customers bought a 30-, 60- or 180-day supply of the multivitamin Vita

OK, Maven, I can hear my readers saying, When are you going to give us a short-copy makeover? The answer is, somedaybut not yet. When I see an advertiser