Q&As

If only Bruce Banner would get glad instead of getting mad, he might not turn into a scary green monster, but into a proper spokesperson for The Glad

Boca Raton, FL-based list firm Worldata Inc. claims its name is being misused by another Boca Raton company World Data Network Inc. and has filed a trademark

Direct marketing in Russia is only a bit more than a decade old, but it’s already become one of the nation’s most dynamic marketing and communication

In January, the Promotional Products Association International, Irving TX, hosted its 45th annual PPAI Golden Pyramid Awards ceremony at PPAI EXPO in

I’ll bet whoever strung together that set of offers called Savings Express from Coolsavings is wondering why online marketing is sputtering. Anyone who

The American Diabetes Association, which first tested e-mail last year, was so buoyed by the results that it now sees e-mail as the future. The tests

Harriet P. Pearson thinks a lot about trust so much so that she’s created an acronym addressing customer data use around it. For Pearson, IBM Corp.’s

A $55,000 mailing centering on a red car just went into the black. Reynolds and Reynolds, an information services company serving the automotive market,

There’s a new twist to the old marketing adage, Give away the razor and sell the blades. Renegade Web site FreeRazor.com is riding the coattails of Gillette

In the spring of 1991, at the apogee of baseball card collecting phenomena, Borden’s Cracker Jack introduced a line of limited-edition, mini-baseball