Q&As

Ah, you know the price increases you wanted me to put through in the catalog? You mean the catalog I’m looking at doesn’t already have them? Well, I took

Easter Seals Inc. has been distributing its signature stamps since 1934, but this February 50,000 of the 15 million packs mailed out by the Chicago charity

Of the 200 or so major points-based programs currently being run, 30% will either be shut down or merged by the end of the year, according to Gartner

If only Bruce Banner would get glad instead of getting mad, he might not turn into a scary green monster, but into a proper spokesperson for The Glad

How might Al Franken’s self-help guru/alter ego Stuart Smalley describe Chicago Direct Marketing Days 2003? It’s good enough, it’s smart enough, and doggone

Fine art was a hard sell after the attacks of Sept. 11, and attendance at the 2002 Artexpo showed: The art show drew significantly below the 43,000 combined

A mail package redesign helped Novartis Pharmaceuticals save $122,000 in postage expenses and overcome lingering concerns about possible anthrax threats

In January, the Promotional Products Association International, Irving TX, hosted its 45th annual PPAI Golden Pyramid Awards ceremony at PPAI EXPO in

This past Presidents’ Day, a blizzard covered the Northeast with more than a foot and a half of snow, playing havoc with consumers’ ability to shop. I

There’s a new twist to the old marketing adage, Give away the razor and sell the blades. Renegade Web site FreeRazor.com is riding the coattails of Gillette