Q&As

Exhibitors were pushing their wares Tuesday at The Incentive Show. William Sonoma is increasing the number of sets that it offers as incentives through

The Incentive Show may look a little different this year with its new name and revamped focus. Formerly called New York Premium Incentive Marketplace,

If only Bruce Banner would get glad instead of getting mad, he might not turn into a scary green monster, but into a proper spokesperson for The Glad

How might Al Franken’s self-help guru/alter ego Stuart Smalley describe Chicago Direct Marketing Days 2003? It’s good enough, it’s smart enough, and doggone

Fine art was a hard sell after the attacks of Sept. 11, and attendance at the 2002 Artexpo showed: The art show drew significantly below the 43,000 combined

A mail package redesign helped Novartis Pharmaceuticals save $122,000 in postage expenses and overcome lingering concerns about possible anthrax threats

In January, the Promotional Products Association International, Irving TX, hosted its 45th annual PPAI Golden Pyramid Awards ceremony at PPAI EXPO in

This past Presidents’ Day, a blizzard covered the Northeast with more than a foot and a half of snow, playing havoc with consumers’ ability to shop. I

There’s a new twist to the old marketing adage, Give away the razor and sell the blades. Renegade Web site FreeRazor.com is riding the coattails of Gillette

In the spring of 1991, at the apogee of baseball card collecting phenomena, Borden’s Cracker Jack introduced a line of limited-edition, mini-baseball