Q&As

Private equity fund Ripplewood Holdings LLC will acquire Lillian Vernon Corp. in an all-cash transaction valued at $60 million. The sale is expected to

Just because Interline Brands is applying segmentation techniques to its 8 million mail piece activities, don’t look for the company to pull back on its

God, I think I’ve got it.I think I’ve got it.I knew he liked me all the time.Still it isn’t over.What’s coming next?It isn’t over.What happens now?I can’t

There are four major competitions that are so massive in range, scope, equipment required and competitors involved that they can’t be held on a yearly

Retail accounts will soon be swimming in an array of promotions for Disney/Pixar’s “Finding Nemo” CGI film about two clownfish separated in the Great

(Promo) Olay has launched a new sampling program it hopes will get 250,000 to try its Olay Daily Facials product. The request-based sampling initiative

A quick call to a toll-free number and a sample of Olay Daily Facials will arrive at your doorstep within weeks, thanks to a new request-based sampling

R.J. Reynolds Tobacco Co. last week severed its relationship with DraftWorldwide’s Group III Promotions unit (a specialist in live events) as the consumer products company continues to refocus is marketing strategy.

Consumer promotions have come under increased scrutiny by the increasingly powerful National Association of Attorneys General. The NAAG has been aggressive