Q&As

Two firms have agreed to settle Federal Trade Commission charges that they misstated the benefits of laser eye surgery in their direct response ads. The

An item in the March 15 Direct Listline about M&Ms World Catalog Buyers file, managed by Estee Marketing Group Inc., should have included the following

Konica Business Technologies U.S.A. Inc. is spending more than $5 million on direct marketing to build brand and generate leads for its color imaging

In our last article (Developing an Effective Segmentation Scheme, March 15) we concluded that segmentations based solely on demographic and behavioral

We’re established. We’ve made the cut. We’re no longer rogue-marketing goons slinking to the creative department for a mock-up, bribing the IT guys to

Way back when I was a kid, the municipal fire department had a system of pull-activated alarms that could send a signal for help in the event of a fire.

Consumers Union and several other consumer groups have accused H&R Block of using taxpayer information gathered in the IRS Free File program to market

Washington Mutual Finance plans to begin a direct mail program selling home equity loans to finely targeted segments. A successful March test went to

In a bid to ride out the recession, war and other economic uncertainties, a high-tech firm has abandoned direct mail in favor of e-mail marketing. In

As I’ve noted in this space before, with each significant life change comes an exciting opportunity to experience yet more aspects of direct marketing