Q&As

We all have our morning rituals, and I wonder how much yours is like mine. I arrive at the office, grab some coffee, and then sit down to delete 100 or

NEW LISTS Old Durham Road Some 20,000 last-12-month buyers are identified on this file. Old Durham Road is a catalog of products such as antique pewter

Paris-based bank Society Generale (SG) had an established online consumer business except for one problem common to most e-commerce sites. Some 70% to

As I’ve noted in this space before, with each significant life change comes an exciting opportunity to experience yet more aspects of direct marketing

Private equity fund Ripplewood Holdings LLC will acquire Lillian Vernon Corp. in an all-cash transaction valued at $60 million. The sale is expected to

E-MAIL MARKETING is in danger of dying in a vat of spam. Anyone who doubts that should consider this: Unsolicited commercial e-mail is well near half

Despite the rapid growth and spending power of the U.S. Hispanic population, this group has been virtually ignored by credit card marketers. Studies show

Who says there are no second chances in America? Just when everyone thought online grocery shopping was as dead aswell, Webvan, a number of businesses

It’s tacky. It looks like a bill. It has limited copy and little or no color. But the hottest direct mail package in publishing right now is the humble

INDEFENSIBLE Sometimes, there is exactly a right word. Here it is ironic. On Saturday morning, as I was reading that whining claptrap article by Don Jackson