Q&As

Some 71% of consumers believe that by clicking on a This Is Spam or Report Spam button in their e-mail they are attempting to unsubscribe from an e-mailing.

You think you had it tough during the war? Just be thankful you don’t work in the marketing department of Radisson Seven Sea Cruises. When the bombs began

Spam is infiltrating Chris Shivers’ business. Shivers, systems administrator for Aristotle Inc., a small Internet service provider, told a panel at the

I am indebted to reader Jack Fountain for calling my attention to the subject of this issue’s makeover. He wrote me the following letter: As a subscriber

The Federal Trade Commission has scheduled a June 18 workshop during which it will seek evidence that the collection of customer information by businesses

America Online boasts that it a billion spam messages a day. Like dolphins caught in a tuna net, AOL’s spam filters seem to grab and discard any number

Common wisdom has it that people don’t want to be pitched on their mobile phones. But some do, especially when the messages are short and they get coupons

The battle of the sexes has been played out on almost every field imaginable, including direct marketing. Direct recently talked with Kasha Lewis, senior

Here are some creative elements that can be put in place to give your e-mail a better shot at pushing past filters. Message checker The use of a message

The opponents remain the same: In one corner, onychomycosis, a fungal infection personified by Digger the Dermatophyte, an animated miscreant. In the