Q&As

Universal Parks and Resorts and Nestl Waters North America struck a 10-year marketing agreement that will link Nestl with Universal theme parks in the

L’Oreal will distribute 1 million samples of Garnier Fructis Anti-Dandruff Shampoo via health clubs in July. Clichy, France-based L’Oreal works with the

Mr & Mrs T last week unleashed a summer program for its Premium Blend Bloody Mary Mix with star-studded events and a sweepstakes. Spending is estimated

Sharper Image Corp. reported catalog sales up 16% and Internet sales up 42% for the first quarter ended April 30. Catalog sales were $34.3 million, compared

Scholastic is about to cast another spell in advance of the summer release of the fifth book in the Harry Potter series, with midnight parties, partnerships,

To support its sponsorship of Major League Baseball, Post Cereal is delivering interactive baseball games to consumers via six collectible CD ROMs in

Only 6% of executives overseeing customer relationship management programs have set specific return on investment goals for the early stages of the projects,

Millard Group Inc., has been chosen to manage the Coldwater Creek catalog lists, including Northcountry, Spirit, Elements, Gifts to Go and Sale, beginning

DM IN RUSSIA It has been of the utmost use for us to read your publication. We have long found Direct very informative, providing exhaustive insight about

Direct mailers have cause to celebrate. They, along with many other partners, have won enactment of a reform measure that will keep postal rates fixed