Q&As

FEDERAL ANTI-SPAM LEGISLATION is becoming as plentiful as the millions of unsolicited bulk e-mails jamming inboxes every day. Since April, three bills

Anne Chalmers heard about her old friend Marsha Wallen’s new job as membership development director at Oceana just after Labor Day 2001. Chalmers called,

Personnel Decisions International, a human resources consulting firm, sought an innovative way to market a new Web-based product that measures change

In its prospecting efforts, downloadable music site Pressplay.com has found that search engine marketing hits the right key. The site was launched in

Ask most folks in the catalog industry what edge catalogs have over retail and they’ll say or If you think about it, convenience is actually a form of

CRM software is expensive. CRM software demands a learning curve. CRM software requires a team of technicians, both for installation and for operation.

Talk about change. Conservative businesspeople who thought of the federal government as the root of all evil are singing a different tune. Even the most

Digital printing helped Polaris Industries cut costs in half for a recent lead generation mailing to promote the 2004 Sportsman all-terrain vehicle. The

MORE SERVICE WOES Loved the Op-ed (Pushing the Envelope, May 1). I was amazed at how little service was available at some retailers, too. After one baby

5/15 THE POSTAL RATE COMMISSION approved the U.S. Postal Service’s first negotiated service agreement with Capital One Services Inc. Capital One will